Commercialising The Goddess

Commercialising The Goddess

The dominant goddess is now a marketing icon. Oh yes, with these products you’ll have men falling at your feet and placing you on a pedestal. The gents are now objectified and there to serve. The marketeers have realised advertising to women directly makes commercial sense. Women dominate consumer purchasing decisions and many have independent incomes. So finally, it’s out with the patronising patter and tediously dated pink’n’fluffy stereotypes.

No Leashes
However, not too dominant… two of these campaigns had their posters banned because men on leads is apparently a no no! Jerry Hall surrounded by semi-naked men on leashes was banned by London Underground, it “breaches our advertising code relating to the depiction of people as sexual objects.” While a Voodoo patterned tights ad was described as “a degrading, demeaning and humiliating portrayal of men”.

Femdom imagery does seem in the commercial world to be largely associated with footwear, let’s take a look…

Dominant Goddesses in Commercial Advertising Campaigns
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